Clients Copy

The Campbellville Leadership centre r senior professionals responsible for groups of leaders..  They have high standards, are exceptional leaders themselves and are seeking opportunities for growth and development for their organizations, their own teams and most importantly themselves.

You might be:

  • A Leader with responsibility for two or three levels within your organization
  • A Leadership Development professional responsible for building capacity within your organization
  • An Executive coach who works with senior leaders
  • A Leader development specialist
  • An HR professional who helps plan off sites and learning events

If you are like most of our clients you don’t settle for the ordinary.  You know exactly what kind of leadership is essential to the success of your organization or team or client and you understand the challenges in breaking through.  Often it is the very things that made leaders successful in a previous role that are now getting in the way.  Perhaps they are stuck in “expert” mode and are not sure why they keep getting low engagement scores.  Perhaps they are not aware of how pushing to achieve goals is pushing others away or how a desire to please is creating an lack of direction.  You work with good people with good intentions but you know they could have even more impact.

We’re not for everyone.

  • If you are just looking for a fun day out of the office and don’t have clear learning outcomes this isn’t for you.
  • If the thought of doing something different worries you and you’d prefer to stick to something familiar this isn’t for you.
  • if you are not willing to follow up the experience and ensure that action plans are implement and new behaviours supported this isn’t for you.

Horse Sense clients are intrigued by the idea that the unfiltered feedback of a horse can give us insights into the mindsets and beliefs that drive leadership behaviour,

So often what we intend and what we do just don’t match.  We intend to lead by example – and then we send out an email reminding people how important face to face communication is

 
1. A top performer must focus on personal productivity and achievement.
A leader must align and focus a team’s productivity.
2. A top performer is an expert at problem solving.
A leader removes roadblocks that prevent others from solving problems.
3. A top performer focuses on immediate personal goals.
A leader focuses on long-term organizational goals.
4. A top performer avoids mistakes.
A leader helps their team “fail their way to success.”
These leader mindsets need to replace personal performance with team or organizational performance.

 

 

 

 

Problem Scenarios

Then include a list of what I call problem scenarios. List each problem, challenge, issue or predicament your clients might experience and then a few sentences to clarify it even more. You might have four to six problem scenarios listed as in the examples below.

“Are some of these statements true for you?”

“My partner and I have just started a consulting business. How do we get our first clients? We have been able to get our previous employers as clients, but we need more to sustain the business and grow.”

“I’ve been in business for several years and I’ve always relied on word of mouth to bring me business. But now things have changed in our industry and word of mouth has slowed to a trickle. How do we start getting the word out about our services?”

List enough problem scenarios so that your prospective client can easily identify with the kinds of people or companies you work with and what they are going through. They should be nodding their heads in agreement as they read these scenarios.

Your Ideal Clients

Next, on the same page let your prospective clients know what kind of clients you work with. You’ve listed their problems first, now in this second part you tell them what characteristics are necessary for them to possess if they’re going to succeed with you.

Another way of looking at this is stating, “We don’t work with everyone. We have standards. And we can only be successful with clients who are willing to be responsible for working toward that success as well. This part of the page might go something like:

“Clients are likely to be successful working with us if…”

“You do ‘what it takes’ to deliver quality professional services for your clients. The professional services delivered are, without exception – your best effort. Striving for excellence and continuous improvement are built into your corporate culture and mission.”

“You adhere to the highest standards of honesty and integrity. If you want to succeed by taking ethical shortcuts, we’re not for you. If you want to play the business game at the highest level, we’d like to help you succeed.”

This page is extremely important. It’s about your clients, not about you. It helps them understand if your services can help them or not. And it also lets them know you don’t work with everyone. It actually raises the bar and eliminates prospects that are not appropriate clients for your business.

The biggest mistake you can make on this page is talking about you and your services and what you can do for them. It’s not necessary on this page. There is no hard sell. Not even a soft sell. You’re just focusing on them. It might seem counter intuitive but it really works. It makes people curious about what you can do for them and they want to know more and will start to look at other pages on your site.

Guiding Your Visitor

It’s important that on every page you tell your web visitor where to go next. Why? If you don’t, they need to scroll up to the top of the page, scratch their head and ask themselves, “Where do I do next?”